People were shocked when they heard that Rich The Kid and Kendrick Lamar had a track together. I mean, it's not the most common of collaborations. Nonetheless, the two of them delivered one of the most highlighted hip hop songs of this fall. Almost immediately after the song started popping off, Rich The Kid announced on Instagram that he and Kung Fu Kenny were shooting a video for a song. After weeks of waiting, the video finally has a release date for next Monday.
Rich The Kid posted a short trailer of the video on Twitter, writing, "New Freezer Ft @kendricklamar official video drops 10/30 yea the movie wayyyyy ." The video that Rich The Kid shared is enticing, despite the fact that there's not much of the video shown. Instead, the trailer consists of Kendrick Lamar and Rich The Kid standing in front of the window of a strip club with three strippers twerking under neon lights. Meanwhile, all you could really see of Kendrick and Rich are more dense silouettes. It's mysterious look into how they plan on executing the video.
The video is co-directed by Dave Free, who was also responsible for the "Backseat Freestyle" video as well as ScHoolboy Q's "Man of the Year" video. He shared the trailer and announced that he co-directed by Jack Begert, who's previously worked with ScHoolboy Q for a few videos off of Blank Face LP as well as Jay Rock. So it's safe to say, with two creative minds behind the camera and two charismatic figures in front of it, we're definitely in for a little treat with the upcoming video.
"New Freezer" is opening up the gates for Rich The Kid to drop his upcoming album. The rapper recently explained how the single came about when premiering the single on Zane Lowe. Rich The Kid said he was working at the Interscope studios when Kendrick randomly popped by his session.
"Kendrick Lamar came in... He asked me to play some music for him..I played two records. I had just recorded "New Freezer" recently... Right when he heard it, he's like 'yo, who else on this song?!'... 'Yo I gotta get on this one, this shit dumb!" he said.
He also said he has some other big names on his upcoming project like Lil Wayne and Tory Lanez. So he's definitely gearing up to make a bigger wave with the project.
kendrick rich the kid
Rich The Kid Unveils Trailer For "New Freezer" Video With Kendrick Lamar
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
