Nike Air Zoom Generation "Purple Suede" Officially Unveiled

BYAlexander Cole38.1K Views
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Image via Nike
The Nike Air Zoom Generation is getting a gorgeous new offering.

If you are a LeBron James fan with a penchant for sneaker history, then you know all about the Nike Air Zoom Generation. Overall, this was LeBron's very first attempt at a signature sneaker. He wore this model during his rookie season in the NBA, and it was an immediate hit. Although some fans were put off by the chunky silhouette, it is understandable why it had to be made this way. After all, LeBron is a big guy and he needed a shoe that was going to support his frame.

Throughout the years, this shoe has received a few retros and even some new colorways. In 2023, however, this sneaker is being celebrated. This is the 20th anniversary of the silhouette, which means a ton of great offerings will be coming to the market. Nike loves to celebrate these kinds of birthdays, and with LeBron in his 20th season, the timing could not be any better. Below, you can find official images for the Nike Air Zoom Generation "Purple Suede."

"Purple Suede" Nike Air Zoom Generation

Image via Nike

Interestingly enough, this is a colorway that LeBron has worn in the past. However, at the time, it was simply a player's exclusive. Now, however, it is being brought out on the market for everyone to see. This is great news for sneakerheads who saw these years ago and fell in love with them. Firstly, as the name suggests, this shoe is covered in a gorgeous shade of purple. Additionally, the materials here are lovely suede that adds texture to the sneaker. From there, we get a blueish midsole which just adds to the purple aesthetic.

As for the release date, nothing has been determined so far. Although, they are expected to come out in the summer for a price of $190 USD. Hopefully, new details will come out soon as all of the LeBron fans are very eager to get their hands on these. Stay tuned to HNHH for all of the latest news and updates from around the sneaker world. Additionally, let us know what you think of this colorway, in the comments section below.

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Image via Nike
Image via Nike

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About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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