Virgil Abloh's Off-White Named Hottest Brand In The World: Report

BYAlexander Cole1.9K Views
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Virgil Abloh
Abloh continues to be one of the most successful designers.

Every quarter, Lyst comes through with an index on some of the hottest brands and products on the market. Over the past year, Virgil Abloh's Off-White has been at the top of this list and once again, the brand came out on top in the fourth quarter of 2019. Yes, that's right, Off-White is the hottest brand in the entire world now which is pretty interesting considering it's relatively new compared to some of the other staples on the list.

For instance, Gucci and Balenciaga were second and third respectively while Moncler ended up in fourth. Rounding out the top five was Versace. The rest of the top includes Fendi, Prada, Valentino, Saint Laurent, and even Burberry. The entire list includes 20 brands including staples such as Nike, Stone Island, Givenchy, and even Yeezy.

Abloh's performance on this list shouldn't be too surprising when you consider everything he has been able to do with Louis Vuitton. His efforts with other companies have put more eyeballs on off-white which has become the preferred high fashion brand amongst young people throughout the world. Based on these results, it's clear some of the older brands have a lot of catching up to do.

What do you think of these latest results? Let us know in the comments below.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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