Gucci Tops Virgil Abloh's Off-White As The World's Hottest Brand

BYAlexander Cole1.7K Views
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Virgil Abloh
Gucci is back in the driver's seat for Q2.

Streetwear is a pretty competitive world especially when you consider just how many brands there are out there. It's pretty easy to lose track of all of the great styles there are on the market although there are some brands that seem to always dominate in the space, no matter how much controversy they may seem to rack up. Every quarter, global fashion search platform Lyst comes through with a list detailing some of the biggest and best brands on the market right now. When it comes to fashion brands, Gucci came out on top as the most popular in the second quarter of 2019.

This is impressive considering Off-White has been dominating the space for a while thanks to the star power of designer Virgil Abloh. Off-White ended up coming in second on the list While Valentino, Prada, and Balenciaga also made it to the top five. Gucci has been through a few controversial moments over the last year so it's certainly interesting to see them come back on top. It doesn't appear as though the controversy has kept them from reaching their goals.

Another interesting tidbit is the fact that Kanye West's Adidas Yeezy Boost 350 V2 in the "Black Reflective" colorway finished first on the list of hottest products for men. The Yeezy brand has cemented itself in the fashion game and based on this latest list, it's clear that it's here to stay for a while.

[Via]


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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