According to The Lyst Index detailing the World's most popular fashion brands at a quarterly rate, Virgil Abloh's Off-White has been named "the hottest brand on the planet" ahead of design houses such as Gucci, Balenciaga, Nike, Prada, and countless others.
The Lyst Index goes on to explain their findings as the aggregation of online traffic, social media engagement, and immediate sales figures. The following write up explains their metrics better than I could ever hope to. "Thanks to a quarter packed with globally-hyped launches and collaborations, the brand buzz surrounding Virgil Abloh and his disruptive creative aesthetic continues to grow," it reads.
The analytics experts at The Lyst Index also shed some light on Abloh's cross-enterprise method of doing business. "Searches for Off-White across Lyst’s partner retailers are up 14% quarter on quarter, and Off-White is responsible for 3 out of 20 products in the hottest products lists," the report also lists within its calculations. Virgil Abloh's collaboration with Nike is the single greatest factor driving his brand on social media.
Virgil's ventures aren't limited to the Off-White brand. His directorial role at Luis Vuitton is winning him plaudits, as are the home furnishings that were commissioned for IKEA. See how the rest of The Lyst Index played out right here.