hip-hop business model series
Original ContentAs fans gear up for the release of Nicki Minaj's fifth album, we take a look at how she's maintained her status over a ten year spell at the top of the heap.ByRobert Blair11.4K Views
Original ContentJust a day prior to the release of his "7 EP," we examine Lil Nas X's unique marketing tactics and social media mastery.ByRobert Blair5.7K Views
Original ContentA month on from achieving the distinction of "hip-hop's first billionaire', we take a look at the credos and cash-ins that put Hov at the top of the pile.ByRobert Blair11.1K Views
Original ContentNow that "ADHD" could seemingly drop at any moment, it's time to take a look at whether Joyner Lucas' penchant for viral fame is conducive to a successful career and weigh the pros and cons.ByRobert Blair6.1K Views
Original ContentAs "Chapter VI" edges ever closer, we examine the keys to The Weeknd's unimpeachable status in the modern music world. ByRobert Blair6.6K Views
Original ContentA master of artistry and marketing, we take a closer look at how Frank Ocean continues to mystify and remould the music industry. ByRobert Blair8.2K Views
Original ContentThe first in a new series, we evaluate the Tory Lanez business model to establish its pros, cons and what it means for another year that's bustling with new music from the Toronto MC.ByRobert Blair6.1K Views
Original ContentJ.Cole and his team ensure that artistry and authenticity are the epicenter of their every move.ByRobert Blair11.7K Views
Original ContentAs one of 2019's breakout stars, we examine how Megan Thee Stallion put a "Hot Girl Summer" high on the industry's agenda.ByRobert Blair7.1K Views