Ben Atkinson
Ben Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market. Sneakers Jordan Brand gifted Roman Reigns the Air Jordan 12 "Bloodline" and the WWE superstar's reaction to unboxing was priceless.
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Ben Atkinson April 19, 2026 Sneakers Michael Jordan wore the Air Jordan 4 "Toro Bravo" while celebrating Tyler Reddick's 5th NASCAR win of the 2026 season.
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Ben Atkinson April 19, 2026 Sneakers Every Off-White x Jordan Brand collab ranked, from the slept-on "Canary Yellow" to the all-time iconic "Chicago."
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Ben Atkinson April 19, 2026 Sports James Harden arrived to the playoff opener in a custom white Rolls-Royce designed to match the colorway of his Adidas Harden Vol. 10.
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Ben Atkinson April 19, 2026 Sneakers Kevin Durant was spotted wearing the Nigel Sylvester x Air Jordan 1 Low OG "Better With Time" in the tunnel during Game 1.
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Ben Atkinson April 19, 2026 Sneakers Travis Scott wore his upcoming Travis Scott x Air Jordan 1 Low OG "Shy Pink" courtside at the Rockets vs. Lakers game.
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Ben Atkinson April 19, 2026 Sneakers Michael Jordan was spotted wearing the Air Jordan 5 "White Metallic" on the pit lane at Kansas Speedway for 23XI Racing.
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Ben Atkinson April 19, 2026 Sneakers The Air Jordan 14 "Chartreuse" returns in 2027, bringing back the grey suede and chartreuse green colorway that originally released in 2005.
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Ben Atkinson April 19, 2026 Sports Anthony Joshua collected a custom Land Rover Defender 110 with Urban Automotive's full Widetrack package, built in collaboration.
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Ben Atkinson April 18, 2026 Sneakers A defective Air Jordan 11 "Rare Air" with "JORDNA" misspelled on the eyelets was spotted on the floor of a Nike store in New York City.
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Ben Atkinson April 18, 2026 Sneakers The Air Jordan 6 "Sashiko" releasesas a Japan exclusive, featuring Jujizashi cross-stitching, blue tie-dye panels, and patchwork denim.
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Ben Atkinson April 18, 2026 Sneakers Nike and Jordan Brand's new SoHo store at 611 Broadway opened with customization experiences and the Air Jordan 11 "Gamma Blue" on display.
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Ben Atkinson April 18, 2026 Sneakers Apple CEO Tim Cook and Nike CEO Elliott Hill each spent roughly $1 million buying Nike stock within days of each other.
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Ben Atkinson April 18, 2026 Sneakers The Nike Air More Uptempo OG "Black/White" returns, bringing back the bold AIR lettering and visible cushioning.
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Ben Atkinson April 18, 2026 Sneakers This Trophy Room x Air Jordan 7 sample features a silver metallic colorway and pays tribute to the 1992 Dream Team.
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Ben Atkinson April 18, 2026 Sneakers The Air Jordan 5 "Phoenix Suns" is set to release in 2027, drawing inspiration from Shawn Marion's rare player-exclusive.
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Ben Atkinson April 17, 2026 Streetwear The Supreme Brazil Box Logo Tee features the brand's iconic box logo reimagined in green, yellow, and blue.
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Ben Atkinson April 17, 2026
Sneakers Roman Reigns Gets Air Jordan 12 "Bloodline" Gift From Jordan Brand Jordan Brand gifted Roman Reigns the Air Jordan 12 "Bloodline" and the WWE superstar's reaction to unboxing was priceless.
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Ben Atkinson 
Sneakers Michael Jordan Wears Air Jordan 4 "Toro Bravo" To Celebrate NASCAR Win Michael Jordan wore the Air Jordan 4 "Toro Bravo" while celebrating Tyler Reddick's 5th NASCAR win of the 2026 season.
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Ben Atkinson 
Sneakers Ranking Every Virgil Abloh x Jordan Brand Collaboration Every Off-White x Jordan Brand collab ranked, from the slept-on "Canary Yellow" to the all-time iconic "Chicago."
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Ben Atkinson 
Sports James Harden Pulls Up In Custom "Playoffs V10" Rolls-Royce James Harden arrived to the playoff opener in a custom white Rolls-Royce designed to match the colorway of his Adidas Harden Vol. 10.
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Ben Atkinson 
Sneakers Kevin Durant Wore Nigel Sylvester's Jordan 1 In The Tunnel For Game 1 Kevin Durant was spotted wearing the Nigel Sylvester x Air Jordan 1 Low OG "Better With Time" in the tunnel during Game 1.
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Ben Atkinson 
Sneakers Travis Scott Rocks His Upcoming Air Jordan 1 Low Courtside Travis Scott wore his upcoming Travis Scott x Air Jordan 1 Low OG "Shy Pink" courtside at the Rockets vs. Lakers game.
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Ben Atkinson 
Sneakers Michael Jordan Wears Air Jordan 5 "White Metallic" At Kansas Speedway Michael Jordan was spotted wearing the Air Jordan 5 "White Metallic" on the pit lane at Kansas Speedway for 23XI Racing.
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Ben Atkinson 
Sneakers Air Jordan 14 "Chartreuse" Receives A Rumored Release Date The Air Jordan 14 "Chartreuse" returns in 2027, bringing back the grey suede and chartreuse green colorway that originally released in 2005.
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Ben Atkinson 
Sports Anthony Joshua Just Picked Up A Custom Land Rover Defender 110 Anthony Joshua collected a custom Land Rover Defender 110 with Urban Automotive's full Widetrack package, built in collaboration.
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Ben Atkinson 
Sneakers Someone Found A Misprinted Air Jordan 11 "Rare Air" At Nike Store A defective Air Jordan 11 "Rare Air" with "JORDNA" misspelled on the eyelets was spotted on the floor of a Nike store in New York City.
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Ben Atkinson 
Sneakers Air Jordan 6 "Sashiko" Is Releasing, But Only In Japan The Air Jordan 6 "Sashiko" releasesas a Japan exclusive, featuring Jujizashi cross-stitching, blue tie-dye panels, and patchwork denim.
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Ben Atkinson 
Sneakers Nike And Jordan Brand Just Opened Their New Store In SoHo Nike and Jordan Brand's new SoHo store at 611 Broadway opened with customization experiences and the Air Jordan 11 "Gamma Blue" on display.
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Ben Atkinson 
Sneakers Nike's CEO and Tim Cook Both Just Spent Millions On Nike Stock Apple CEO Tim Cook and Nike CEO Elliott Hill each spent roughly $1 million buying Nike stock within days of each other.
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Ben Atkinson 
Sneakers The Nike Air More Uptempo OG Is Returning For Its 30th Anniversary The Nike Air More Uptempo OG "Black/White" returns, bringing back the bold AIR lettering and visible cushioning.
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Ben Atkinson 
Sneakers A Rare Air Jordan 7 Retro Trophy Room "New Sheriff in Town" Sample Just Surfaced This Trophy Room x Air Jordan 7 sample features a silver metallic colorway and pays tribute to the 1992 Dream Team.
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Ben Atkinson 
Sneakers The Air Jordan 5 Is Getting A "Phoenix Suns" Colorway Next Year The Air Jordan 5 "Phoenix Suns" is set to release in 2027, drawing inspiration from Shawn Marion's rare player-exclusive.
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Ben Atkinson 
Streetwear Supreme and Brazil Are Teaming Up On A World Cup Box Logo Tee The Supreme Brazil Box Logo Tee features the brand's iconic box logo reimagined in green, yellow, and blue.
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Ben Atkinson