Off-White x Air Jordan 4 “Bred” Sample Sells For Sky-High Price

BY Ben Atkinson 732 Views
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Image via @depeche23mode
The Off-White x Air Jordan 4 "Bred" remains one of the most sought-after unreleased sneakers, and a pair was just sold.

​The Off-White x Air Jordan 4 "Bred" stands as one of the most elusive sneaker collaborations in recent memory. First unveiled at Virgil Abloh's "Figures of Speech" exhibit in 2019, this model reimagines the classic "Bred" colorway with Off-White's signature deconstructed aesthetic. Notably, the sneaker features clear plastic wings, an aged midsole, and NextSkin synthetic overlays on the mudguard. It does a great job of featuring a modern design with Jordan Brand's storied heritage. Additional elements like the iconic zip tie and Helvetica branding further cement its unique status.

Despite early rumors of a public release, the "Bred" iteration never hit retail shelves, amplifying its mystique among sneaker enthusiasts. In late 2024, speculation about a potential drop resurfaced but was swiftly debunked. Nevertheless, high-profile figures have been spotted with pairs, fueling the sneaker's legendary status. Celebrities and collectors continue to showcase their exclusive pairs, keeping demand at an all-time high. With no confirmed release in sight, this Off-White x Air Jordan 4 remains one of the most coveted unreleased sneakers in recent history.

Off-White Air Jordan 4 Sample

Recently, renowned collector Simon Tan, known as @depeche23mode, listed a size 9 of this rare sneaker for an astounding $60,000. This price reflects not only the shoe's scarcity but also its cultural significance and Abloh's influential legacy in fashion and design. For collectors with the means, acquiring the Off-White x Air Jordan 4 "Bred" is akin to owning a piece of sneaker history.

The collaboration encapsulates a fusion of classic Jordan elements with Off-White's avant-garde approach, resulting in a design that resonates with both traditionalists and modernists. Whether showcased as a centerpiece in a collection or worn as a statement piece, this sneaker exemplifies the innovative spirit that continues to drive sneaker culture forward. Its blend of heritage and experimental design sets it apart from other collaborations. Even years after its debut, the sneaker remains a symbol of Virgil Abloh’s lasting influence on the industry.

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About The Author
Ben Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market.