JAY-Z And Beyonce Look Thrilled As The Isley Brothers Serenade Them At Fanatics Event

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Louis Vuitton: Front Row - Paris Fashion Week - Menswear Spring/Summer 2024
PARIS, FRANCE - JUNE 20: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Jay Z and Beyoncé attend the Louis Vuitton Menswear Spring/Summer 2024 show as part of Paris Fashion Week on June 20, 2023 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
JAY-Z cut a ceremonial ribbon at the event.

JAY-Z and Beyonce were both in attendance at the grand opening of a new Fanatics Sportsbook location on the Atlantic City boardwalk in New Jersey on Sunday. In a viral clip from the ceremony on social media, they can be seen celebrating while The Isley Brothers perform right in front of them. When The Shade Room shared the video on Instagram, fans noted how unbothered they seemed amid the criticism of JAY-Z's decision to platform Kendrick Lamar at Super Bowl LIX instead of Lil Wayne.

"The Carters don’t be caring wth y’all be saying about them! They be ignoring y’all like a fly in the wall! Y’all be talking to yourself!" one user wrote. Another added: "The way the black community have this strong hate towards them is why we will never see someone in jays shoes again!" Others continued arguing about the Super Bowl decision amongst themselves.

JAY-Z & Beyonce Attend Grammy Awards

LOS ANGELES, CALIFORNIA - FEBRUARY 04: (L-R) Beyoncé and Jay-Z onstage during the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)

Fans have been arguing that Lil Wayne should get to headline the Super Bowl Halftime Show, considering the game is being held in his hometown of New Orleans. Jay explained the decision in a statement at the time of the announcement. “Kendrick Lamar is truly a once-in-a-generation artist and performer,” he said. “His deep love for Hip-Hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”

The Isley Brothers Perform For JAY-Z & Beyonce

Elsewhere during the ceremony, Jay cut the ribbon, posed for pictures with Michael Rubin, and more. Check out the clip of The Isley Brothers performing at the Fanatics event below. Be on the lookout for further updates on JAY-Z and Beyonce on HotNewHipHop.

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About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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