JAY-Z Celebrates Grand Opening Of Fanatics Sportsbook As Super Bowl Backlash Continues

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LONDON - American rapper and music producer Jay-Z prior to the UEFA Champions League Final between Borussia Dortmund and Real Madrid at Wembley Stadium on June 1, 2024 in London, United Kingdom. ANP | Hollandse Hoogte | MAURICE VAN STEEN (Photo by ANP via Getty Images)
JAY-Z clearly isn't fazed by his backlash to supporting Kendrick Lamar.

JAY-Z joined Michael Rubin at the grand opening of a new Fanatics Sportsbook location on the Atlantic City boardwalk in New Jersey on Sunday. At the event, Jay helped cut the ceremonial ribbon as Rubin, along with Fanatics Betting and Gaming CEO Matt King and Ocean Casino Resort GM Bill Callahan cheered him on. Hov's appearance at the opening comes as he continues to face backlash on social media for helping select Kendrick Lamar to perform at Super Bowl LIX over Lil Wayne.

"Folks like Nikki out here talking about Super Bowl performances and Jay out here cutting ribbons," one user commented when Roc Nation shared pictures from the event on Instagram. "Let that be a lesson for her and the rest of them. Start learning how to be an adult." Another fan wrote: "While y’all talking superbowl halftime shows . Jay opening BILLION DOLLAR CASINO’S… levels to this ISH."

Read More: Jay-Z Shows Up In All White To Michael Rubin's 4th Of July Party

JAY-Z Speaks With Michael Rubin In New York City

NEW YORK, NEW YORK - AUGUST 18: (L-R) Michael Rubin and JAY-Z enjoying JAY-Z's Iconic The 40/40 Club in partnership with Fanatics Sportsbook at the center of Fanatics Fest NYC at Jacob Javits Center on August 18, 2024 in New York City. (Photo by Kevin Mazur/Getty Images for Fanatics)

It's not the first time Jay has gotten involved in sports betting. He previously argued in favor of opening a casino in Times Square in New York City. "The winning licensee must always put the well-being of New Yorkers at the top of their agenda and do right by its residents," he wrote in a letter, last year. "This is too important of a moment in our city's illustrious history. Times Square, the epicenter of entertainment with a palpable energy, is unmatched. Roc Nation and our partners are here to ensure Times Square remains connected to all facets of culture. There's no better location for a Caesars Palace entertainment destination than the Crossroads of the World."

JAY-Z Attends Fanatics Sportsbook Grand Opening

Check out pictures from the grand opening of Fanatics Sportsbook on Instagram below. Be on the lookout for further updates on JAY-Z on HotNewHipHop.

Read More: Jay-Z Will Reopen His Legendary 40/40 Club In New York City With A Twist

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About The Author
Cole Blake
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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