Last year marked the arrival of Phora’s Yours Truly Forever album, and this year he’s spent the bulk of this year so far touring alongside G-Eazy on the latter’s The Beautiful & The Damned national run. To commemorate the come-up, the Cali-bred emcee has dropped off his latest “Boss Up” single and paired it with some visuals for emphasis.
Directed by George Orozco and 6th Element, the clip finds Phora as he turns up while on the road in the company of a set that includes the likes of Trippie Redd, who also joins G-Eazy and Phora on tour. The run, which began in February in Houston will reach its terminus on March 20th at New York City’s Radio City Music Hall.
Catch the new video above and check out the remainder of the dates on The Beautiful & The Damned tour below:
3/13 - Toronto, ON @ Rebel
3/14 - Toronto, ON @ Rebel
3/16 - Atlantic City, NJ @ Borgata Event Center
3/17 - Washington, DC @ DAR Constitution Hall
3/18 - Boston, MA @ Agganis Arena
3/20 - New York, NY @ Radio City Music Hall