G-Eazy is the latest musician tapped by H&M to be the face of the brand's latest capsule. Inspired by the 28-year old's personal style, this collection will be a wardrobe of menswear pieces crafted to capture the his creativity.
"I was really honored that they’d be interested in working with me," G-Eazy revealed during an interview with H&M Magazine. "I loved what they did with The Weeknd. I love what they’ve built with the brand as a whole, but particularly their collaborations with other artists and fashion houses: I just think they represent a very tasteful approach to fashion at an affordable mass-level, and I really respect it.”
Andreas Lowenstam, H&M's head of men's design, went on to add that “G-Eazy is such a cool guy, he defines the menswear moment right now and it’s been a real pleasure to work with him on these sharp pieces. We love his unique take on streetwear with tailoring, and his love of checks and vivid color."
This announcement arrived in conjunction with the release of G-Eazy's The Beautiful & Damned double album. The outing comes packaged in 20 tracks totals with the likes of A$AP Rocky, Cardi B, Kehlani, and E-40 making appearances throughout the tracklisitng. Next year, Young Gerald will kick off his headlining "Beautiful & Damned Tour" with Trippie Redd, Phora, and Anthony Ruso tagging along in support.
THE BEAUTIFUL & DAMNED TOUR DATES
Feb. 15 – Houston, TX – Smart Financial Centre
Feb. 17 – Dallas, TX – The Pavilion at Toyota Music Factory
Feb. 18 – Austin, TX – ACL Live at The Moody Theater
Feb. 20 – Phoenix, AZ – Comerica Theatre
Feb. 22 – Los Angeles, CA – The Wiltern
Feb. 23 – Los Angeles, CA – The Wiltern
Feb. 24 – Los Angeles, CA – The Shrine
Feb. 25 – Las Vegas, NV – Park Theater
Feb. 28 – San Francisco, CA – Bill Graham Civic Auditorium
March 1 – Oakland, CA – The Fox Theater
March 3 – Seattle, WA – ShoWare Center
March 6 – Denver, CO – 1STBANK Center
March 8 – Minneapolis, MN – Roy Wilkins Auditorium at St. Paul RiverCentre
March 9 – Chicago, IL – Aragon Ballroom
March 13 – Toronto, ON – Rebel
March 14 – Toronto, ON – Rebel
March 16 – Atlantic City, NJ – Borgata Event Center
March 17 – Washington, DC – DAR Constitution Hall
March 18 – Boston, MA – Agganis Arena
March 20 – New York, NY – Radio City Music Hall+