Kendrick Lamar's music is serious. He's created some of the most sobering and grim hip-hop in recent memory. It's the reason he's considered the scariest rapper on the planet. It's also why he's the only MC with a Pulitzer Prize. The thing is, Lamar has more of a sense of humor than his songs suggest. To Pump a Butterfly and DAMN. are not laugh-a-minute releases, but the rapper's music videos and occasional public appearances prove that he doesn't take himself very seriously. Case in point: his new Chanel photoshoot.
Kendrick Lamar is still basking in the glow of having beat Drake in a rap battle. He's also coming off his second solo number one, "Not Like Us." A photoshoot with one of the most prestigious fashion brands in the world was not expected, but it makes sense given his currently elevated profile. The photos dropped on May 28, and while the images were generally well-received, the rapper's close friends couldn't resist a few jokes. Punch, Dot's former executive producer at TDE, texted the rapper and asked him: "What you doing dawg" with a laughing emoji. Lamar didn't miss a beat. He sent back crying emojis before writing: "I think I'm cute on there man. Couldn't resist."
Kendrick Lamar Claimed He Looked "Cute" In His Shoot
Punch doubled down on the jokes. He clowned Lamar for the contemplative look he has during the photoshoot. "What are you doing with them dreamy eyes n**ga?" he asked. Lamar, once again, found the humor in what was seemingly a very serious and artsy shoot. "I'm crying dawg," he added. Punch then asked the "Euphoria" rapper if he could post their text conversation on social media for fans. We don't see the response in the screenshot, but based on the fact that we're seeing the screenshot, it's safe to assume that he gave approval.
Kendrick Lamar has been quiet since the release of his last Drake diss. There were rumors that the rapper was gearing up to release an album in May, but the month came and went without additional music. Dot generally takes a long time between albums. This is what made the rollout of multiple diss songs in the span of a couple weeks such a shock to the music world. All we can do is hope that the rapper decides to keep the momentum going and bless fans with a release sooner rather than later.
