Kid Cudi Shares Throwback Music Video For "ILL WHAT I BLEED"

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Paramount+ | STAR TREK Universe Panel at NYCC
NEW YORK, NEW YORK - OCTOBER 14: Scott “Kid Cudi” Mescudi stops by the Star Trek x Kid Cudi booth at New York Comic Con at Javits Center on October 14, 2023 in New York City. (Photo by Catherine Powell/Getty Images for Paramount+)
Cudi is having plenty of fun in his newest video.

"taking it back to 09 baby" is what Kid Cudi tweeted before dropping his new music video. It's for the track "ILL WHAT I BLEED" which originally dropped on Soundcloud last month. Now, he's finally releasing the song onto streaming and celebrating with an accompanying music video. Cudi insists that this isn't the second single from his upcoming album INSANO, just something from the album to tide fans over.

In the video itself, Cudi takes an impromptu trip around Seoul, South Korea. he makes stops at clothing stores, food markets, and just on any random street corner dancing and rapping along to the track. It's a video that's effortlessly fun and cool which fans were quick to point out in the comments. "Kid cudi radiates cool older brother energy," and "Glad to see Cudi in a better place and just having fun with everything. You can really tell as of lately, much love," two of the top comments read. The video has only been out for a few hours and already racked up more than 18k views. Check out the entire video below.

Kid Cudi Hits Seoul In New Music Video

Kid Cudi's new album INSANO was supposed to come out earlier this year. but it's been delayed. Thankfully, he's done a pretty good job at keeping fans engaged with the process sharing new music and info about the project. A few weeks ago he dropped that the final tracklist was expected to span more than 40 tracks.

The even bigger revelation came when Cudi teased the artists that will be making appearances on the project. Travis Scott, A$AP Rocky, Young Thug, Pusha T, and Lil Yachty, are just some of the names he announced are due to appear on INSANO. The album doesn't yet have an official release date though. What do you think of Kid Cudi's new song and accompanying music video? Let us know in the comment section below.

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About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.
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