Today, Reebok Classic has announced that they've signed Machine Gun Kelly as one of the newest faces of the brand.
Announcing the new partnership to his fans over his social channels (Twitter, Instagram), Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker, which has found its stylistic home on the street and is now one of the brand’s most celebrated OG silhouettes.
Per Reebok,
“We’re very honored to welcome Machine Gun Kelly to the Reebok family this year,” said Damion Presson, Director Global Entertainment Marketing. “He has such a great energy around him and connection to his fans through his message. His dynamism truly connects to our brand and really comes through in everything he touches.
Commenting on the new partnership, Machine Gun Kelly said,
“This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic. It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.”
Machine Gun Kelly will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Teyana Taylor and Rae Sremmurd.
Renowned for his rebellious and counter-culture oriented attitude, he is currently supporting his celebrated third studio album release, which explores a more introspective side to his persona.