Black Thought Recalls Biggie Smalls' Reaction To The “What They Do" Video

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NEW ORLEANS, LOUISIANA - JULY 03: Black Thought of The Roots performs during the 2022 Essence Festival of Culture at the Louisiana Superdome on July 03, 2022 in New Orleans, Louisiana. (Photo by Erika Goldring/Getty Images)
Black Thought says that The Notorious B.I.G. originally interpreted The Roots' "What They Do" video as a diss.

Black Thought says that The Notorious B.I.G. thought The Roots dissed him after the release of the group's “What They Do" music video. He discussed Biggie's reaction to the visual during a recent interview on People’s Party With Talib Kweli, which they recorded at The Roots Picnic.

“Nah, we weren’t dissing, first of all, I mean gangsta rap, what is that?” Black Thought said on the show. “Capone-N-Noreaga, I wouldn’t consider that gangsta rap. But, everything that was taking place during that point in time in music, had become so predictable. We did that song, and then ultimately the video, just as a satire.”

Black Thought With Questlove

ATLANTA, GEORGIA - APRIL 09: The Roots at the Martell Cognac Vanguard Experience concert at The. Tabernacle on April 9, 2016 in Atlanta, Georgia. (Photo by Marcus Ingram/Getty Images for Pernod Ricard)

From there, he explained that artists who were operating in that vein "probably felt a way," but said it was intended as comedy. He continued: “We absolutely didn’t intend for anybody to take offense, but there was one scene in that video where the director dropped me into a duplicate of a scene from somebody else’s video and it was a B.I.G. joint. So B.I.G., he really was offended by what they do, like by the video. He was rocking with the song, and then he saw the video and was devastated because he was a huge Roots fan. ‘Silent Treatment’ was his shit.”

“When I met B.I.G., he busted out [and] started singing ‘Silent Treatment.’ Junior M.A.F.I.A., Lil Kim, anybody that was B.I.G. adjacent or associated always was really supportive of The Roots. So, when that joint came out, he was hurt. He felt like we was sort of dissing him, after we bigged him up. That was one of the things that sorta came from that whole, ‘What They Do,’ and it was wild because we were living in London by the time it came out, so we never got a chance to resolve the issue, at least not face to face.”

Black Thought Speaks With Talib Kweli

The Roots dropped "What They Do" on their third studio album, Illadelph Halflife. Check out Black Thought's comments on the response to the video above.

[Via]

About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.
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