What Was The Highest-Selling Hip Hop Album Of The '90s?

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Sotheby's Inaugural Hip Hop Auction And Exhibition
NEW YORK, NEW YORK - SEPTEMBER 12: The crown worn by Notorious B.I.G. when photographed by Barron Claiborne as the King of New York is displayed during a preview at Sotheby's for their Inaugural HIP HOP Auction on September 12, 2020 in New York City. A celebration of the history and cultural impact of Hip Hop, the sale reflects on the impact the movement has had on art and culture from the late 1970s through the "Golden Age" of the mid-1980s to mid-1990s, and up to the present. (Photo by Cindy Ord/Getty Images)
The Golden Era of hip hop produced many masterful cuts—but this one stood out from the rest.

The 1990s were a golden age for hip hop. The decade witnessed the rise of countless talented artists, innovative tracks, and albums that would go on to reshape the genre. One album, in particular, stood out among the crowd, not just for its groundbreaking tracks but for its astounding commercial success.

The Hip Hop '90s Bestselling Album: Life After Death

The highest-selling hip hop album of the '90s was Life After Death by The Notorious B.I.G (as confirmed by XXL Mag). It sold more than 10 million copies, making it one of the most successful albums in the history of hip-hop music​​.

Why Life After Death?

The success of Life After Death was no accident. The Notorious B.I.G., also known as Biggie Smalls, was an artist of extraordinary talent. His ability to weave intricate narratives with raw emotion and clever wordplay set him apart from his contemporaries. The album itself was a double-disc effort, released posthumously, and featured tracks showcasing Biggie's skills in full force.

Cultural Impact Of Life After Death

The cultural impact of Life After Death was vast. It affirmed the significance of East Coast hip hop at a time when the West Coast was dominant. This also highlighted the ability of hip hop to address hard-hitting social issues. It proved that the genre could achieve substantial commercial success without compromising its core tenets.

The Legacy Of Life After Death

NEW YORK - NOVEMBER 1994: Rapper The Notorious BIG attends an event in November 1994 in New York, New York. (Photo by Al Pereira/Michael Ochs Archives/Getty Images)

Even decades after its release, Life After Death continues to be celebrated as a pivotal moment in hip hop history. The Notorious B.I.G.'s second album masterfully blends dark tales and swagger. Each song tells a story, painting vibrant images of street life. "Hypnotize" impresses with its catchy rhythm, while "Mo Money Mo Problems" explores fame's pitfalls. The gritty "Somebody's Gotta Die" offers a stark contrast. Vivid, raw, and unfiltered, this album captures Biggie's unique voice, cementing his hip-hop legacy. It is a must-listen for any fan of rap music.

Conclusion: The Power Of '90s Hip Hop

Portrait of, from left, American rappers Notorious BIG (also known as Biggie Smalls, born Christopher Wallace, 1972 - 1997), Nate Dogg (born Nathaniel Hale, 1969 – 2011), Snoop Dogg (born Calvin Broadus Jr), and Sean Combs (also known as Puff Daddy and P Diddy) attend the premiere party for 'Murder Was the Case' (directed by Dr Dre and Fab Five Freddy), New York, New York, circa 1995. The film was produced by and starred Snoop Dogg. (Photo by Nitro/Getty Images)

The '90s were indeed a powerful decade for hip hop. The success of Life After Death is a potent symbol of that period. It's a testament to the genre's potential, its ability to captivate millions of listeners worldwide, and the enduring legacy of one of its most iconic artists. As we look back on the history of hip hop, the '90s, and the phenomenal success of Life After Death, it reminds us how far the genre has come and the possibilities that still lie ahead.

About The Author
Jake is the SEO Content Lead for HotNewHipHop. He has more than ten years of experience covering mixed martial arts, pro wrestling, gaming and music across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy. His work has also been featured on GiveMeSport, Sportskeeda, Pro Sports Extra, Wrestling Headlines, NoobFeed, Wrestlingnewsco and Keen Gamer, again under the name Jake Jeremy. Previously, he worked as the Editor in Chief of 24Wrestling, building the site’s profile with a view to selling the domain, which was accomplished in 2019. As well as his work for HNHH, Jake is also the Editor in Chief for Fight Fans, a combat sports and pro wrestling site that was launched in January 2021 and broke into the millions of pageviews within the first two years. Jake also previously worked for the biggest independent wrestling company in the UK, PROGRESS Wrestling, as PR Head and Head of Media across the company's social channels. Jake's favourite Hip Hop artists are Kendrick Lamar, Public Enemy, The Beastie Boys and Body Count.
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