Choo Jackson Gets Cozy In His Video For "Neighbors"

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Choo Jackson drops a new video off of "Parade" for a HNHH Premiere.

Choo Jackson has been an artist to keep an eye out for. He's been bubbling since he first linked up with Mac Miller a few years a go. The rapper has been continuously pushing out dope music and projects since then. As each year passes, his fan base grows as much as he does as an artist. Today, he releases his long awaited project Parade which has been receiving some serious praise by his fans on Twitter. Along with the Parade's release, the artist now drops the video for the closing track on the project "Neighbors."

Jackson's "Neighbors" is a huge contrast from the first single off his project, "Talk" featuring Rob $tone. While "Talk" gave Jackson a bit of space to talk his ish and flex on his haters, "Neighbors" is a much more humble effort. As ID Labs produced the whole album, Jackson flexes a calmer tone through his rap-sing flow and live instrumentation on the production. However, "Neighbors" has Choo discussing how sometimes the people closest to you are the ones you need to keep an eye out on.

In an exclusive quote to HNHH about the song, Choo says, "Life is to connect with others but in these days our neighbors can be the most toxic." 

The video consists of shots of Jackson throughout various places in his home, hanging out with his friends in front of the garage and even flexing inside of the junk food section and hanging in a shopping cart in the grocery stores parking lot. Through grained film, the video cuts between shots of him rapping and chilling to more artistic shots of birds, mannequins and rose covered table cloths.

"Neighbors" serves as the final track of the project following the first single off the project. It's an interesting contrast but if you've listened to Parade, you'll understand the brilliance behind it.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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