Latto nearly made $100K in a matter of hours before eBay discovered she violated health and hygiene policies.
After a troll commented on her choice of underwear, she clapped back by putting the panties for sale. In a matter of hours, the bids leaped to $95,650. However, before Latto could cash out on the opportunity, eBay removed the listing from its website.
NEWARK, NEW JERSEY - AUGUST 28: Latto onstage at the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo by Dimitrios Kambouris/Getty Images for MTV/Paramount Global)
According to TMZ, eBay took down Latto’s panties from the auction block due to health violations. Despite the clear demand on the market, eBay explained they aren’t in the business of selling used undergarments. They explained Latto’s listing breached their “used clothing” policy.
eBay explained they discovered the violation through AI technology, as well as health investigators. This is a common practice that allows them to uphold a high standard for used clothing.
The entire debacle began when the “Big Energy” rapper shared photos of herself, prompting someone on Twitter to point out that she’s apparently worn the same underwear in a previous photo. After ensuring fans that she has a stash of clean underwear on deck, she put the listing up for under a dollar.
CARSON, CALIFORNIA - JUNE 04: (FOR EDITORIAL USE ONLY) Latto is seen backstage during the 2022 iHeartRadio Wango Tango at Dignity Health Sports Park on June 04, 2022 in Carson, California. (Photo by Phillip Faraone/Getty Images for iHeartRadio)
Latto has yet to respond to eBay’s decision to pull her listing. However, it was a solid marketing plan ahead of her next single. Shortly after eBay pulled her panties from their platform, she took to Instagram to tease a brand new single.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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