24hrs has officially released his collaboration with Gucci Mane, "Not Impressed," after the song aired on an episode of OVO Sound Radio last month. This is the buzzing Atlanta Trap-n-B artist who -- with his new "Back for Me" video -- seemingly revealed himself to be an alter-ego of rapper Royce Rizzy of Private Club Records, after almost a year of anonymity. The new song is produced by his frequent collaborator Apex Martin, who was behind "Back for Me" as well as last week's "RUNNIN 3X." "Not Impressed" continues a streak of big-name collabs for 24, including a track with Ty Dolla $ign, another with Yo Gotti, and one with the both of them.
"Not Impressed" is a light and upbeat swag-drippin' anthem that seems to float slowly along despite the sometimes speedy flows and drum rollouts. It's a good look for the ever-prolific king of Woptober, who is showing off his ability to thrive in the eccentric ATL new school with collabs like this as well as his feature on Yachty's new song, "Bentley Coupe."