The "J. Cole is boring" argument is an age-old joke on Twitter, but brands seem to be just catching on to the punchline. Taking advantage of the release of Cole's new album 4 Your Eyez Only, the Hampton Inn in Sandy, Utah, decided to crack a joke about the potential lullaby qualities of the album.
While the inn has just over 300 followers on Twitter, they managed to rack up over 2,000 RTs from the Cole slander, but naturally, they received even more backlash from Cole stans. Once again, taking advantage of the attention, they promptly retweeted and responded to their haters.
https://twitter.com/_/status/807328481763655680
https://twitter.com/_/status/807331579886333952
https://twitter.com/_/status/807366613645160448
https://twitter.com/_/status/807389032581775360
https://twitter.com/_/status/807390120890335232
Will they attract more business from their Cole hot takes? Not likely. And with Cole looking to do 400-500k in first week sales, we're going to give him the W on this one.