The Weeknd Announces H&M Collaboration

BYKevin Goddard12.0K Views
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The Weeknd will be starring in & curating a new line of clothes for H&M's Spring campaign.

It looks like The Weeknd is taking his next business venture to H&M. On Tuesday, the R&B singer decided to announce that he’s starring in & curating a new clothing line for the Swedish clothing company.

The singer will star in the company’s Spring 2017 campaign, which will also feature new collaborative pieces developed with the Weeknd’s XO brand. Unfortunately, there isn’t much else known about the upcoming collaboration, other than Abel will be handpicking the clothes.  

“All details on the collection will stay undisclosed for a bit longer,” the company said. “The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.”

Check out a sneak peek of the collection via Weeknd’s IG (below), and we’ll continue to keep you posted as more info on their collab surfaces.

The Weeknd Announces H&M Collaboration
About The Author
Kevin Goddard is an editor for HNHH. He keeps you in the loop nightly by updating the site with your favorite songs, videos, mixtapes, and news stories, all while maintaining our social media game to be on point. His appreciation for art, and love for sports & fashion makes this Chicago writer very knowledgeable within the entire urban culture. Some of his favorite Hip Hop artists are Drake, Kanye West, Lil Wayne, A$AP Rocky, Wiz Khalifa, Kid Cudi, Big Sean, Childish Gambino, Miguel, Lupe Fiasco, Common.
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