LeBron James Puts H&M On Blast Over Racist Ad

BYAron A.21.5K Views
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NBA player LeBron James attends GQ & LeBron James NBA All Star Party Sponsored By Samsung Galaxy And Beats at Ogden Museum's Patrick F. Taylor Library on February 15, 2014 in New Orleans, Louisiana.
LeBron James stands up for the young child in the racist H&M ad.

Earlier today, H&M caught major flack after they posted a highly offensive listing on their website of a young Black child wearing a shirt that says, "Coolest Monkey In The Jungle Gym." The company has since made a public apology over the clothing and pulled down all of their ads from their outlets. However, the damage has already been done and many aren't willing to let them slide that easy including LeBron James.

LeBron James hit Instagram earlier today to publicly put H&M on blast for their outrageously racist campaign. The famed ball player posted an edited version of the child which has an animated crown over his head and crosses out the original print on the shirt for a crown in a white box logo. Above the child's head reads, "King Of The World." While James took a moment to denounce the company, he followed it with an uplifting message to the boy in the photo. 

"@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo," he wrote, "I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!"

Along with LeBron James, The Weeknd also made a statement earlier today to say that he won't be working with H&M anymore. The singer's XO brand and H&M previously collaborated for a spring and fall collection in 2017.

Check out LeBron James' full post below.

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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