Frank Ocean Snapchat Filters Launched In Advance Of "Boys Don't Cry"

Frank Ocean's long-awaited sophomore album, Boys Don't Cry, is set to arrive on Apple Music today, and while it's still expected to arrive on time, the release has already managed to cause impatience in some fans. Many assumed the album would make its way online at midnight, but when that didn't happen, social media took off as usual, with users getting performative as ever over the album's delay.

The newly introduced Snapchat filters seem designed to capitalize on this fake agony, one displaying a skeleton with the caption "waiting for Frank Ocean's album like..." and the other a take on his text edit posts, a medium he uses to communicate with fans through screenshots on his Tumblr.

There's no word if Frank Ocean's team has any hand in the filters, but if they do, it probably means there'll be at least a few more hours to wait for the LP to surface on Apple Music. 

Check out screencaps of the filters in the gallery above.