LeBron James Reveals New Partnership With Crypto.com

BYAlexander Cole2.9K Views
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LeBron James
LeBron James is the latest athlete to get into crypto.

LeBron James is the face of the NBA, and he is always looking to make big moves both on and off of the court. Through his LeBron James Foundation, he has helped various people through the "I Promise" program, and now, he is looking to provide even more resources for those who need them.

Most of you know by now that the Staples Center was recently renamed Crypto.com Arena. The cryptocurrency company has been throwing around a ton of brand deals as of late, and now, they will be coming through with at least one more as they have signed a new deal with LeBron James and his foundation. This deal is more about the community than it is LeBron, as the company will now provide education and resources for those who want to get experience in Web3.

LeBron James Reveals New Partnership With Crypto.com
Michael Reaves/Getty Images

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said in a statement to Crypto.com's website.


It remains to be seen what kind of impact this new deal will have, although as Web3 continues to grow, education on Blockchain technology will become more and more important.

Let us know what you think of the deal, in the comments below.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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