Staples Center Signs Come Down Ahead Of Crypto.com Name Change

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LeBron James & Anthony Davis
The Staples Center name change is still hitting a lot of people hard.

On Christmas Day, the Staples Center will officially become the Crypto.com Arena. Crypto.com has been spending a lot of money when it comes to marketing their brand, and when it comes to the home of the Lakers, Crypto.com is putting hundreds of millions of dollars into the naming rights.

This has come as a huge shock to the city of Los Angeles as the Staples Center is a now-iconic name. Even with the change, fans are still determined to call it the Staples Center, which could prove to be a huge PR issue for Crypto.com as they look to get as much brand recognition as humanly possible.

Staples Center Signs Come Down Ahead Of Crypto.com Name Change
Harry How/Getty Images

In a Twitter post from Chris Creamer, you can see that the Staples Center signage is already in the midst of being taken down. With 19 days from the big name change, the city is already enlisting crews to take down the lettering, which has made this whole thing very real. It was always going to be pretty inevitable, but now, the name change feels closer than ever before. 


If you're a Lakers fan, it is certainly going to be difficult to call building the Crypto.com Arena. It doesn't exactly roll off the tongue, and it is yet another reminder that money is a lot more important than tradition.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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