Kanye West had a lot to say on his surprise New Year's banger, "Facts," but his main target was Nike, the company he left in late 2013 in favor of a new partnership with adidas. "Yeezy, Yeezy, Yeezy just jumped over Jumpman," Kanye raps on the hook, referencing the track's obvious interpolation of Drake and Future's hit collab, but also, perhaps, suggesting that his new Yeezy brand, in its first year of operation, has surpassed that of "Jumpman," or Air Jordan, which exists under the Nike umbrella.
Michael Jordan, the Jumpman founder himself, hasn't yet responded to the track, but his son, Marcus Jordan, has -- and he wasn't impressed with the song's inflammatory lyrics. He repeated the aforementioned hook on Twitter, and linked the word "Jumpman" to Air Jordan's official handle. After a series of emojis, he wrote, "LOL I needed a good laugh to start my 2016."
Clearly, he thinks his father would have had a similar response.