Surpeme Court Throws Out Photographer's "Jumpman" Lawsuit Against Nike

BYAlexander Cole1075 Views
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Rentmeester believes Nike infringed on his copyright.

Back in 2015, photographer Jacobus Rentmeester took Nike to court over an image he took of Michael Jordan back in 1984. He believes that the image became an inspiration for Nike's ad which carried a similar aesthetic. Nike's own image appeared in numerous ads and ended up becoming what is now known as the Jumpman logo. Rentmeester believes he is entitled to compensation because in his eyes it is him that helped create the Jumpman logo. The lower courts threw the case out but Rentmeester tried again with the Supreme Court. Once again, the courts ruled in favor of Nike, which puts an end to the lawsuit, according to ESPN.

Rentmeester took his image for Life magazine back in 2014 and showed Jordan wearing a pair of Converse sneakers and the U.S. Olympic team uniform. At the time, Jordan was still a student at North Carolina. Nike's image was taken after Jordan had been drafted and featured him wearing Chicago Bulls colors. You can also see the Chicago skyline in the background of Nike's famous image.

In the Tweet above, you can see the differences between the two images. The context gives a better understanding of why the Supreme Court ultimately ruled the way it did. As explained, it appears as though a lot of it had to do with the fact that Jordan wasn't positioned the same way in both photos. 


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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