McDonald's Confirms Demand For Travis Scott Burger Causing Supply Shortage

BYAron A.3.1K Views
Link Copied to Clipboard!
Jerritt Clark/Getty Images
Travis Scott surprises crew and customers at McDonald's for the launch of the Travis Scott Meal on September 08, 2020 in Downey, California.
The demand for the Travis Scott burger is so high that McDonald's is now facing a shortage of key ingredients at certain locations.

Who would've thought adding bacon and lettuce to a Quarter Pounder would cause such a commotion at McDonald's? Following the launch of Travis Scott's new signature burger at the company, Travis Scott did what he always done when he collaborates with another company -- flood the market with new merch. The Cactus Jack x McDonald's merch damn-near sold out immediate but apparently, the actual Travis Scott meal has been causing a supply shortage at certain locations.

Jerritt Clark/Getty Images 

USA Today reports that the fast-food company has confirmed the popularity of the Travis Scott burger has caused a shortage of ingredients. Of those ingredients are Quarter Pounder beef, bacon, slivered onions, and shredded lettuce. Essentially, all the key ingredients to this burger. "We’ve created a program that’s so compelling to our customers that it’s stretching our world-class supply chain; and if demand continues at these levels, more restaurants will break supply," an internal memo sent to employees read.

Needless to say, this has been a major success for McDonald's who've apparently been struggling to captivate a younger audience with Big Macs. The company confirmed that this is true, and revealed that the burger will solely be available to order via the McDonald's app starting on Sept. 22nd. 

"In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal," the chain said in a statement to USA TODAY. "We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible." 

Their Twitter account later quote-retweeted the USA Today article, adding an incredibly valid point about the craze surrounding their new product. "it wouldn’t be a true @trvisXX collab if it didn’t sell out in some stores, right?" the tweet reads.

Have you tried the Travis Scott burger? What's the verdict? Sound off in the comments below. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
...