NCAA To Allow Athletes To Profit Off Of Their Name And Likeness

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NCAA
The NCAA is looking to make some historical changes that will make the NCAA a more attractive organization.

For years, the NCAA has been rightfully criticized for the way it continues to treat student-athletes. Essentially, if you play in the NCAA, you aren't allowed to go out and make money on your own in the form of endorsement deals or merchandise. If you do, serious penalties could be handed out, including ineligibility. This has happened numerous times over the last few years as players have been robbed of mundane things such as gifts from their coaches. These rules are archaic and now, young stars in sports like basketball are looking for development opportunities outside of college.

The NCAA is well-aware that their very existence is under attack and now, they are making sure they are a safer place for prospective athletes. As they announced yesterday, the NCAA is inching closer to an official policy that will allow athletes to profit off of their likeness while also accepting endorsement deals while in college.

This is a huge announcement that will forever change the course of college athletics in the United States. Now, some of the biggest college stars will be able to accelerate their brands and help their families financially, sooner rather than later.

While the NCAA tends to get a lot of criticism, there is no denying that they have done something good here.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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