Back in 2016, Adidas was on top of the world and slowly inching towards dethroning Jordan Brand for the second biggest sneaker brand in the world. Much of this success was attributed to two reasons: Kanye West and Boost technology. The Adidas UltraBoost was the brand's biggest success although the Adidas NMD R1 was right behind it. The sneaker started off with some limited colorways but eventually became a sneaker store staple that boasts an extensive library.
Adidas continues to give this model new colorways and recently, they released an NMD R1 offering that is reminiscent of Souvenir Jackets or Sukajan, which are popular in Japan. As you can see from the official images, the shoe has a black primeknit upper while a dragon patch is placed on the back heel. Overall, it's a basic colorway but the presence of a graphic certainly helps spruce up the aesthetics.
If you are interested in copping this interesting new model, it is already available in a full size run on adidas.com for $150 USD. Let us know in the comments below what you think of these and whether or not you plan on copping.
Adidas NMD R1 Receives Souvenir Jacket Makeover: Photos
Image via Adidas
Adidas NMD R1 Receives Souvenir Jacket Makeover: Photos
Image via Adidas
Adidas NMD R1 Receives Souvenir Jacket Makeover: Photos
Image via Adidas
Adidas NMD R1 Receives Souvenir Jacket Makeover: Photos
Image via Adidas
Adidas NMD R1 Receives Souvenir Jacket Makeover: Photos
Image via Adidas
About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use.
Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen.
In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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