New Balance Gearing Up For Massive Coronavirus Contribution

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New Balance
New Balance is doing its part to help stop the spread of the Coronavirus.

While it didn't seem like that much of a problem last month, there is no denying that the Coronavirus is the greatest threat to public health many of us have seen in our lifetimes. There are over 200,000 cases in the United States right now and the government is scrambling to get people tests while providing protective gear for doctors and nurses. Now, New Balance is entering this fight as they have their own unique way of trying to help out.

In a statement, New Balance revealed that on top of their $2 million pledge, they will be using their United States manufacturing plants as a place to make face masks, as opposed to shoes. They recently unveiled their mask prototype and are committed to making up to 100,000 per week once mid-April rolls around.

New Balance Gearing Up For Massive Coronavirus Contribution
Image via New Balance

Per New Balance:

"New Balance has engaged a portion of its skilled and innovative U.S. manufacturing workforce to develop face masks to address the significant demand for these supplies. We are producing prototypes for face masks in our Lawrence, MA manufacturing facility and hope to scale production using our other New England factories soon. We are coordinating our efforts with our government officials and local medical institutions as well other U.S. consortiums and testing facilities."

With this pledge in mind, it's clear that New Balance is taking this crisis seriously and are at the forefront of the efforts to help our medical workers who risk their lives every single day. You can't help but commend this pledge.

[Via]


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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