Nike CEO Mark Parker Promises "Cheaper" Shoes In 2019

BYAlexander Cole2.0K Views
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Mark Parker
Nike is making sure we don't break the bank next year.

Sneakerheads around the world rejoice. Nike is looking to bring the noise in 2019 and part of that noise is cheaper, more affordable sneakers. According to Business Insider, Nike CEO Mark Parker hopped on an earnings call Thursday and explained how he hopes to bring more "moderately priced" shoes to consumers.

The announcement comes after Nike boosted its sales in the second quarter by 10%. Parker explained how classic Nike models that people already love, like the Air Max and React will see cheaper models. He added that new silhouettes will be created at these more affordable price points.

Nike CEO Mark Parker Promises "Cheaper" Shoes In 2019
Image via Nike

“As we broaden platforms across categories, we’re also broadening them across price points to bring them to more people,” Parker explained. “We see greater opportunities for moderately priced footwear from Nike right now.”

For now, it seems as though these more moderately priced sneakers will be coming to North America. Although Parker did explain that if the overseas market shows a desire for these shoes, they will bring them across the world. 

Parker also said Nike plans to release a Yoga clothing line for men which will compete with the likes of Lululemon. 


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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