Nike CEO Mark Parker Promises "Cheaper" Shoes In 2019

BYAlexander Cole1.9K Views
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Mark Parker
Nike is making sure we don't break the bank next year.

Sneakerheads around the world rejoice. Nike is looking to bring the noise in 2019 and part of that noise is cheaper, more affordable sneakers. According to Business Insider, Nike CEO Mark Parker hopped on an earnings call Thursday and explained how he hopes to bring more "moderately priced" shoes to consumers.

The announcement comes after Nike boosted its sales in the second quarter by 10%. Parker explained how classic Nike models that people already love, like the Air Max and React will see cheaper models. He added that new silhouettes will be created at these more affordable price points.

Nike CEO Mark Parker Promises "Cheaper" Shoes In 2019
Image via Nike

“As we broaden platforms across categories, we’re also broadening them across price points to bring them to more people,” Parker explained. “We see greater opportunities for moderately priced footwear from Nike right now.”

For now, it seems as though these more moderately priced sneakers will be coming to North America. Although Parker did explain that if the overseas market shows a desire for these shoes, they will bring them across the world. 

Parker also said Nike plans to release a Yoga clothing line for men which will compete with the likes of Lululemon. 


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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