For anyone who's followed Joey Bada$$ and Pro Era from the jump, the Beast Coast project has been something that's been mentioned over the years but it wasn't until recently that they announced the project would actually be arriving. It finally dropped on Friday and it's safe to say that it exceeded expectations. Members from Pro Era, Flatbush Zombies, and The Underachievers kick the project off with "It Ain't Easy, It Ain't Easy."
The first track of the project sets the tone for the rest of it and Beast Coast keeps the energy high from the jump. "It Ain't Easy, It Ain't Easy" is a monstrous banger that kicks off their new project. With Sam Wish and Tyler Dopps on the beat, the Brooklyn supergroup snap while swapping bars with each other.
Quotable Lyrics
Feeling no pressure, yeah, we get slept on
Cool 'cause my bread long, I'm in her like tampons
Jelly that's and one, pink like I'm Cam'ron
Carats like Anwar, bitch it's no fair ones
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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