As J. Cole continues his stream of collaborations in recent times, he linked up with Ty Dolla $ign for their powerful single, "Purple Emoji." The single arrived last week and the two rapper's decided to drop off the video for the song today. With Olivia Rose directing the visual, the "Purple Emoji" is a much different video for Ty Dolla $ign in comparison to other music videos he's released. The video highlights the power of love that comes from all walks of life, whether it be in the form of interracial relationships, homosexual relationships, and more.
“Purple Emoji instantly connected with me on an authentic level. it’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to,” Rose said in a press release. “I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.”
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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