After fans launched a social media campaign, Mariah Carey’s Glitter album has experienced an 8,374 percent boost in United States album sales within November 9th and November 14th. According to Nielsen Music, the album which originally dropped in 2001, has sold 3,000 copies.
It’s all thanks to a hashtag that launched on November 9th when users began to use the hashtag, #JusticeForGlitter, encouraging fans to listen to Glitter ahead of the arrival of Carey’s latest Caution album. Upon its release, the film which was also the soundtrack for the songstress’s film of the same name, debuted and peaked at No.7 and had only sold 661,000 copies in the United States through November 8th.
According to Twitter, the hashtag has been used over 37,000 times on the platform through November 15th alone. It looks to be the biggest sales week for Glitter since February 2002. Billboard also notes that the album will more than likely enter the Soundtracks chart next week with the current No. 25 position belonging to The Little Mermaid with over 2,000 equivalent album units. In 2001, Glitter spent three weeks at No. 1 on the Soundtracks chart.
With its re-entry, Glitter will likely reappear in the chart's Top 15 easily with its 3,000-unit tally.