Lil Pump and Kanye West dropped off their catchy tune "I Love It" at the top of the month that landed them #6 on the Billboard Hot 100 as well as reeling in 6.6 million U.S. streams in its first week. Although the song was met with a variety of responses due to the lyrical content, Lil Pump is still here encouraging everyone to partake in the song's challenge.
The 'challenge' is really just fans dressing up in oversized clothing (you can DIY with this tutorial) and dancing to the song at home. Everyone's participation in their renditions of the video is pushing the song higher on the charts, the same way the In My Feelings Challenge did for Drake's Scorpion track.
Check out one of the latest clips below.
When the tune was released, Kanye's ex Amber Rose clapped back, calling out the double standard. "Two men made a song that said “you’re such a f*cking hoe I love it” but if I refer to myself as a hoe, take back any derogatory label and turn it into a positive or be confident in my sexuality in anyway mufuckas need 30 showers" she wrote. "And I’m literally the evilest person on earth yet everyone wants to take my f*cking swag but look down on me?"