Nike’s first collaborative project with Fear of God founder and creative director, Jerry Lorenzo, is officially set to launch in December and will include the court-ready basketball sneaker that was recently worn by Houston Rockets' forward PJ Tucker.
The high-top kicks, dubbed the Nike Air Fear of God 1, are highlighted by a double-height Zoom Air heel unit and a TPU cage that is inspired by the beloved Huarache Light.
“It is a shoe that should only be judged by the emotion it gives the kid when he first sees it — however it makes him feel,” says the Los Angeles-based designer. “We live in a day and age when images are leaked left and right, and products are leaked without consideration and emotional attachments. I’m aiming to give a visceral experience whether the kid sees it first on Ben Simmons coming into the arena or worn by his favorite athletes on court.”
The Nike Air Fear Of God 1, retailing for $350, will release alongside a collaborative range of apparel on December 15 at NikeLab, SNKRS, FearofGod.com, and select retailers. According to Complex, prices in the collection range from a $40 hat to a $650 parka.