Pusha T already has his very own fashion line with Play Cloth, and he one-upped that earlier this month with the opening of a boutique store Creme in his home of Norfolk, Virginia.
Creme is Pusha's second store, following his first store CREAM. Creme will offer brands that are on a slightly higher-end scale than CREAM, including Pusha's own Play Cloth brand, as well as brands like Pyrex, Nike, Adidas, Versace and Comme des Garcons.
King Push commented on the store opening in a press release, saying, "As the Hip Hop representer for Norfolk, I feel it is essential to bring notable fashions to my city."
Pusha T dropped off a new single last night, "Who I Am" featuring Big Sean & 2 Chainz, off his upcoming album My Name Is My Name.
Check out footage of the store opening below, as well as photos from the day in the gallery above.