Earlier this year, Dave East made a major power move when he announced that he became the latest Global Ambassador for Luc Belaire. The rapper joins some huge hip hop name's who've been reppin' the brand including Rick Ross. Rozay is arguably the rapper that put the brand at the forefront of hip hop. Last week, Dave East and Rick Ross linked up for their track "Fresh Prince Of Belaire" that serves as an ode to the black and gold bottles. Today, the two of them pay homage to the 90's iconic television for the official music video.
Dave East and Rick Ross bring a nostalgic vibe for their new video for "Fresh Prince Of Belaire." The video references Will Smith's most iconic role in several ways. Dave East is seen riding through the city in a taxi cab and both he and Rick Ross are draped up in some incredibly vibrant gear. They even have the "Fresh Prince Of Bel-Air" logo spray painted in one of the scenes. The two artists close out the video with DJ Jazzy Jeff and Will Smith's signature handshake.
Dave East and Rick Ross tap Michael Park Randa as the director for the video.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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