Dave East Becomes Luc Belaire's New Global Ambassador

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Rapper Dave East attends the BET Hip Hop Awards 2017 at The Fillmore Miami Beach at the Jackie Gleason Theater on October 6, 2017 in Miami Beach, Florida.
Dave East is officially a gold bottle boy.

Over the years, Belaire has become the go-to champagne for rappers. Since Rick Ross' helped popularize the drink in his many songs as well as coining the "Black Bottle Boys" label, rappers and others in the entertainment industry have chosen the champagne as their celebratory drink. Along with Rick Ross, DJ Khaled, A Boogie Wit Da Hoodie and Steve Aoki have pledged their allegiance to the drin. Now, it looks like a certain Harlem emcee joins them as a their new global ambassador.

Dave East is officially a "Gold Bottle Boy" as he signs on as Luc Belaire's new global ambassador. The rapper broke the news through social media and Billboard earlier today. It's a big step for East who recently released Paranoia 2 and is currently embarking on its supporting tour. The rapper said that Belaire actually played a pivotal role in some of his earlier projects such as No Regrets and Gemini.

"I did a few mixtapes off the Belaire, to be honest." He told them.

Brett Berish, CEO of Sovereign Brands, revealed why East was chosen as a global ambassador for the iconic champagne.

"We like people who are beating their own drum, who are off on their own doing their own thing. Dave is that guy," Berish said.

It's another incredible moment for East as he continues to pave his own lane in the rap game. In addition to his P2 record he just released, he also announced plans to drop a mixtape alongside Don Q. Keep your eyes peeled for that. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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