Netflix Launches #MyNameIsnt Campaign After Spike Lee's "She's Gotta Have It"

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Spike Lee's new Netflix series has spiked a global awareness.

If any of you had a chance to watch Netflix's latest series She's Gotta Have It, then you'll be very familiar with a scene that takes place in an episode where the series lead, Nola, gets harassed by a male when she's walking home.

When Nola is making her way down the block, a man yells “Aye, Yo Ma!” but she ignores him and keeps walking. The attacker then comes up to her and grabs her wrist saying he just wants to "talk to her." She eventually breaks free and then runs away where he yells at her calling her a bitch and other profanities. 

After her attack, Nola makes a number of posters that read "My Name Isn't...." and fills it in with different slangs women get call-called with - psst, sexy, hey baby or damn baby. She puts them up all over her city as a way to protest against her encounter. 

The fictional movement was so powerful that it has translated into the real world. Netflix has released a campaign that sees the shows lead, DeWanda Wise, leading a video with a number of other women sharing their stores on times they've been harassed. 

The video, that can be seen below, encourages women to come forward with their stories and use the hashtag “#MyNameIsnt _______” to tell everyone what they're not. 

Posters from the show can be seen in real life on billboards throughout New York City to inspire women even more. You can see them at Washington Ave & Montgomery St, Wythe Ave & Banker St, Union Ave & Broadway, 9th St & 3rd Ave and Broadway & Ellery.

The Netflix series is a re-make on Spike Lee's 1986 film about a young woman who is a "sex-positive polyamorous pansexual" who can't decide what kind of man she wants to be with so she dates three at a time. 


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