Savannah James stopped by ComplexCon to show love to Kai Cenat's Vivet. The wife of LeBron James was spotted checking out the brand's first-ever pop-up shop on day one.
Vivet had one of the biggest setups at the show. Complex says Kai's booth was a huge, elaborate space built to showcase the brand. Plenty of celebrities came by to support him and shop the pieces.
Savannah wasn't the only name in the building. French Montana also took a look at the wares. Lil Yachty, Plaqueboymax, Molly Santana, and Karrahbooo reportedly stopped by too.
The pop-up is a big step for the brand. Vivet launched its first collection just last month with a runway show during New York Fashion Week. Before that, Kai had been teasing the brand for almost a year.
That first collection has 20 pieces, with prices from $20 to $1,195. It spans hoodies, tracksuits, leather jackets, boots, loafers, and even clear heels. The Beginner Hoodie keeps the entry point simple, while the leather and fur show the bigger fashion goals.
ComplexCon wrapped up on October 4, so the Vivet pop-up has officially closed its doors.
Kai Cenat's Vivet ComplexCon Pop-Up
The name itself has meaning. Vivet is Latin for something that will live forever. Kai first announced the brand in December 2025.
Since then, he's leaned into a serious fashion approach instead of standard creator merch. Kai has tied the brand to his Trinidadian and Haitian roots and is building it independently.
Not everyone agrees on the style. Some fans compared the muted tones, oversized fits, and distressed finishes to Yeezy. That's a lot of attention for a first collection.
Celebrity support like Savannah's helps with credibility. It shows the brand can pull in people outside Kai's audience. Complex even called Vivet the star of day one.
From a resale view, creator brands can be hit or miss. Limited pop-up drops tend to help, though. If Vivet keeps its runs small, demand could stay strong.
