Earlier in the year, Coca-Cola unleashed their official World Cup Anthem as the official global sponsor of the quadrennial tournament by way of Jason Derulo’s “Colors” track. This week, FIFA followed up with their sanctioned anthem for the games and recruited Nicky Jam, Will Smith and Kosovar songstress Era Istrefi.
As is the theme for all World Cup anthems, the new video is a celebration of unity found in a common love for the beautiful game as Nicky, Big Willie, and Era weave in and out of vibrant and dynamic backdrops with global representation at the forefront.
“It’s like the song says, you got one life and this how I want to live mine,” Will Smith said in a behind-the-scenes clip. “Traveling the world, meeting precious people and that’s why I love the World Cup. We all come together to explore our diversity while at the same time, reveling in our oneness.”