Lil Baby’s been steadily vacillating between promotion and support for his solo Harder Than Hard mixtape, released earlier this summer, and his most recent 2 The Hard Way collaborative effort with rapper Marlo. His latest effort comes from the solo side as he returns with new visuals to accompany Harder Than Hard’s “My Drip” cut.
Produced by Quay Global, the track is an ode to the Atlanta emcee’s swag as he breaks down his rise from humble beginnings to emerging as one of Atlanta’s rising stars. “Boy I ain't been broke in a minute, I swear I been gettin' it / Still sendin' packs to the prison / Run the money all the way up, wonderful feeling,” he lays down on the track.
The music video, directed by Keemotion, features a cameo appearance from none other than Young Thug, a friend of Lil Baby’s as the two artists came up around the same time in the same area, going to the same schools in Atlanta. This clip features a few primary ingredients in the forms of beautiful women, a fast car, and a few bands. The twist comes packaged with a clear artistic direction that incorporates cinematic shots of roses doused in what appears to be honey, a wall spray-painted by both Baby and Thug, and a woman’s body covered in paint as Lil Baby appropriately lets out, “Look at my drip, my drip, my swag.”
Lil Baby has quickly adapted to the role of one of Atlanta’s artist on the come up, especially given the fact that he didn’t make his debut until this year when it comes to rapping. Nonetheless, he’s previously stated his intention to be the among the best, and he’s certainly carved out a lane to get there.
“I hung around artists before I got into rap,” he told us in an interview earlier this year. “Atlanta artists, and now most Atlanta artists are big. I’ll be telling myself, ‘you gotta go harder,’ but they’ll say I can’t be comparing myself to them because they’ve been rapping for 10 years. You know what I’m saying? Like, you just started rapping. I gotta be great.”