Young Thug Gets His Cowboy On For The "Family Don't Matter" Video

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Young Thug brings a country vibe for "Family Don't Matter" video.

Young Thug's been one of the most forward thinking rappers and minds in the music industry. His approach to creating videos for his singles are often times just as innovative as his approach to making music. His last project, Beautiful Thugger Girls, was one of the most tightest project to drop this past summer. The interesting part of the project is that he dabbled in other genres, such as country. However, he put the Young Thug touch of gold on it especially with songs like "Family Don't Matter." Today, he brings a country vibe to the video for it.

The twangy single off of his most recent project finally gets a visual for it. While the single itself can probably be better categorized as a country single as opposed to a rap one, the visual finds Young Thug as a cowboy who's longing to woo his love interest. He's later seen flexing his horse back riding skills, once again. As you could expect, it's another video from Young Thug that comes from the left field. It's also the second video that he's released off of the project, following the "Girls Gone Wild" inspired video for "Relationship" featuring fellow Atlanta crooner, Future.

Despite the fact that Beautiful Thugger Girls didn't receive the same amount of commercial success as it should've, he's still had a monumental year. The rapper's visuals for "Wyclef Jean" won him his first VMA, despite the fact that he didn't even show up for the music video. He's also been delivering some pretty solid guest features for people like Chris Brown and Giggs. He also delivered a dope collaborative project with Carnage, recently.

Yesterday, Young Scooter announced that he, Future and Young Thug would be releasing a collaborative project for Street Lottery 4. It's also been rumored that he's been working on Slime Season 4 so hopefully, we get to see those before the end of the year or the top of 2018.

 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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