Over the past few years, it seems that Usher took a step back from being a recording artist to venture off into other avenues. Since the release of 2016's Hard II Love, the rapper was relatively quiet, but in October, he and Zaytoven released their surprise album, A. The singer's new project consisted of eight songs, giving fans a glimpse of Atlanta from his view. Today, Usher and Zaytoven link up for their new music video for "Peace Sign."
Usher and Zaytoven join forces for the sultry new music video for their track, "Peace Sign" off of A. The music video finds Usher cruising through the city while highlighting a few staples in Atlanta such as Peaches gentleman's club. The rapper's new visual serves as the music video off of the project.
A is likely a teaser for something bigger in 2019. The singer recently signed a deal with 100 Management for worldwide representation. With his next album expected to drop in 2019, Usher has a new team behind him that's getting ready to help him push the project. Hopefully, we'll get more news on his forthcoming solo album soon.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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