The Travis Scott brand is strong right now. From becoming the go-to hook master/feature artist to his merchandise capsules selling out in minutes, Travis Scott went from an experimental artist buzzing in the hip-hop world to a household name. Maybe Kylie Jenner could take some credit for that but ultimately, Travis Scott built a strong and loyal dedicated fanbase -- one that would eat up everything he does -- since making waves with Owl Pharoah.
After announcing that he'd be getting his own Reese Puffs cereal box, Travis Scott fans were apparently very willing to cough up some large cash for a box. The rapper's limited edition cereal box went for $50 a pop and apparently, it only took seconds for it to completely sell out on his online store. Reese's Puffs confirmed they sold out in 30 seconds. The boxes went on sale after his pop-up shop in Paris for Paris Fashion Week. The rapper designed the boxes to have his own aesthetic to it along with Reese Puffs branding. He also had his own spoon and bowls for sale which is also sold out.
It didn't take long for the boxes of cereal to find its way to eBay. One seller is putting up a box of the Reese Puffs and the bowl for $200 on eBay.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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