Timbaland & Swizz Beatz "Verzuz" Gaining Major Network Attention

BYAron A.2.9K Views
Link Copied to Clipboard!
Paras Griffin/Getty Images
Artists Timbaland, Sean "Diddy" Combs and Swizz Beatz attend day 1 of REVOLT Summit x AT&T Summit on September 12, 2019 in Atlanta, Georgia
Timbo and Swizz Beatz have been doing it for the culture but the network execs are seeing the potential.

If it weren't for hip-hop, perhaps this whole quarantine thing would be a lot more dreadful. Thankfully, several beloved members of the community have taken it upon themselves to keep fans excited, even as health experts predict that no one will be able to host large gatherings, such as concerts, until 2021. 

Paras Griffin/Getty Images

The beat battles have been among the most entertaining moments on the Internet these days. Timbo and Swizz Beatz have had an incredible hand in bringing together legendary acts to go hit-for-hit, leaving the fans to decide whose catalog is stronger. These live streams have gone viral each time and it appears that there are some major network executives who are trying to get their hands on a piece of the pie.

Timbaland spoke to TMZ about the Verzuz series. He explained that this was something that they've been plotting on three years ago but due to everyone being at home these days, the perfect opportunity to host more beat battles came up. He said that there have been major networks that have been reaching out to him and Swizz to take the beat battles to the next level. However, this is, after all, for the culture, and Hollywood bigwigs rarely are far more in tune with a dollar than they are with people or the people who create the art.

Ultimately, Timbaland and Swizz will be keeping it organic. Perhaps that'll change once we're off lockdown. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
...