It's been a milestone year for The Weeknd. The Toronto singer celebrated the 10-year anniversary of his debut trilogy of mixtapes, House Of Balloons, Thursday, and Echoes Of Silence -- a trifecta of projects that helped shift the sounds of pop music as we know it. Though The Weeknd previously teased a new album, he's delivered a spree of new singles and delivered some excellent collaborations in recent months.
Before the year comes to an end, The Weeknd delivered a brand new music video for the titular track of his third mixtape, Echoes Of Silence. The video's release arrives after the tape itself was finally uploaded to streaming services, similar to the previous two installments of the series. Kurando Furuya serves as the director of the video which tells the tale of love in a dystopic future.
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Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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